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Your Demo is Costing You Work!

Today we are talking about something that every actor has… every actor worries about… and almost every actor gets wrong. Your demos. Your video reel. Your voice-over demo. Now, I’m going to say something right up front that might shift your thinking immediately: Your demo is not there to show how talented you are... Read More

23 mins
Apr 30

About

Today we are talking about something that every actor has… every actor worries about… and almost every actor gets wrong.

Your demos.

Your video reel.
Your voice-over demo.

Now, I’m going to say something right up front that might shift your thinking immediately:

Your demo is not there to show how talented you are.

It’s there to make casting feel confident about where to put you.

That’s a very different job.

And once you understand that… everything changes.

Transcript

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What if I told you your demo real, the

thing you're most proud of

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might actually be the reason you're not

getting called in.

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And your voice over demo, it might

sound great,

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but still be working against you.

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Today we're fixing that

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this is casting actor's caste.

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Well, hello everyone, and welcome back

to casting actor's cast.

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We are your backstage pass to the

acting industry.

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From the casting side of the table.

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I'm Geoffrey driesback.

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I'm a casting director, teacher and

author of bookditt, the actor's play

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book for getting cast.

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And today we're talking about something

that every actor has, every actor

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worries about.

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Almost every actor

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gets wrong.

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Your demos,

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your video reel, your voice over demo.

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Now I'm going to say something right up

front that might shift your thinking immediately.

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Your demo reel is not there to show how

talented you are.

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It's there to make you

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feel confident

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about where to put you, as far as

casting is concerned.

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You see that's very different, it's a

very different job.

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And once you understand that,

everything changes.

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So let's talk about what demos are

really for let's.

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Let's start here, because this is where

actors get into trouble.

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You might think your demo is, oh, I

don't know, a highlight reel, a

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performance showcase?

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A, look what I can do.

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Montage

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it's not

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really, it's not from casting

perspective.

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Your demo is a short cut.

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It.

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Is it?

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Answers three questions very, very

quickly.

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One, do I believe this person on camera

or in audio?

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Two, do they fit the tone of my project?

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Three,

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do I know where to cast them?

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That's it.

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We are not, I promise you studying your

range.

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We are not analyzing

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your emotional depth as an actor.

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We are not watching your full scene

unfold like it's Sundance.

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We are scanning.

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And here's the hard truth.

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If we don't know where to place you

within the first ten or fifteen seconds,

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yeah, you guessed it.

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We move on.

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And it's not because you're not

talented,

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because you're unclear.

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And unclear actors don't get called in.

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We need to talk a little bit about the

show real versus demo reel.

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Those are two different things.

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So let's clean up a term that gets

confused all the time.

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Let's first re, be really clear about

defining a show reel

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and not a demo real.

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They're not the same thing.

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A show real usually is longer

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in length and duration.

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It often includes

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full symbol Scenes beginning.

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Middle end.

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It's also a collection of work that you

created.

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Does that make sense?

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Because there are companies out there

that now create a demo real for you.

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They'll write the scene, they'll shoot

it, but with good lighting and good

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sound and good editing.

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And then that's something that you have

that you can call your real.

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But guess what?

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It really isn't a demo.

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It really is a show real.

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And that means it's something that you

created,

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it's something that you made up in

order to show others how you look and

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act on camera.

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Now let's contrast that to a demo real.

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Not a demo real, more often than not,

is short,

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it's very, very targeted,

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and it's designed to get you hired,

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because it is clips of you in actual

real productions,

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right?

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So as your career grows,

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you're able to cut little excerpts from

film and television projects you've

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been in and put them together

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so that you get a really good sampling

of the kind of work you've been hired

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to do.

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Already.

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It is not a show reel where you make up

the material.

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It is a demo real of you actually doing

professional work.

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But I also have a very simple way to

think about it.

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A show rill

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shows what you can do,

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and a demo reel shows what you have

already booked.

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And I hate to say this, but I am going

to say it because you deserve the

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truth.

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Casting doesn't usually have time for

show reels

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because it feels too manufactured.

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We need demo reels

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because we're making fast decisions

about whether you are right.

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But also, where are you in your career?

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And we only have a short period of time

to do it.

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So if your real feels a little bit

long, or is indulgent, or

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like it's asking for patients,

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you're already in trouble.

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So having said that,

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I don't want to discourage you if you

don't have any

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previous booked

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work.

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That's not what I'm saying.

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And I don't want you to be upset or

frustrated by that, because a show rule

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can be valuable in certain

circumstances.

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Now listen, I don't want you to get

upset about whether or not

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you have material that you can put on a

demo real, and that hurts you.

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And you know, agents all the time are

asking, do you have a real?

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And so you feel compelled to put

something together.

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So that you can say, yes, I have a

real.

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And here it is.

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But I also have to say there are

companies out there that

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claim that they can put together very

professional looking Scenes for you.

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They'll sometimes write the material,

they'll assemble it, they'll

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give it good lighting and good sound

and good elements.

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But guess what?

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It's still not the same as a demo real.

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Again, it's something you've created,

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but I really think that should not

dissuade you from considering it.

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Here's why,

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if you are interested in looking for

representation,

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an agent, a manager,

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somebody that would really benefit from

seeing your acting,

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whether it's on a real show or not,

kind of becomes irrelevant because

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they're looking for something very,

very specific.

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Agents and managers especially, are

looking about

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where they can use you.

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They're looking for how you fit into

their

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group of talent that they've already,

that they already have on board.

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So it really is a matter of having

something really nicely done and put

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together for that purpose.

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Now having said that, I can also tell

you it is not something that casting

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directors immediately want to go to.

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They immediately want to check out just

because

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time is valuable and short.

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So a demo real that shows where you are

in your career by having your guest

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starring appearance on law and order

svu, for example, that becomes

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something that establishes you

professionally in the industry, forecasting

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directors, forecasting directors and

producers,

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purposely.

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So let's talk about your own camera

real.

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First

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length,

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sixty to ninety seconds.

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Yeah.

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That's it?

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Not two minutes, not three minutes,

not?

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Oh my gosh.

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The scene is really good.

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No, no,

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short.

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Because Shorter Forces clarity.

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Ok?

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Somebody write that down?

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That was really good.

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Shorter Forces

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clarity.

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We have to really invest in a short clip

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in order to make the determination.

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A longer clip almost sabotages you

because there is too much going on, or

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it just goes on for a

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particularly

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an exorbitant length of time.

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Now let's talk about structure.

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Generally speaking, three to five clips.

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Those clips need to be ten to twenty

seconds each.

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Now you also have to consider your

strongest clip first.

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And why I say strongest.

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I don't mean the most emotional.

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I mean the most castable,

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the one where I go, oh, that's exactly

where this actor fits.

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Now here's what works

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you on camera immediately.

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In other words, the first scene of

whatever real you have has to be on you

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involved in whatever the situation

calls for.

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So the first image has to be on you

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only, because it's your real.

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We want that first impression on

camera.

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We want that,

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how do they look on camera?

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Sensibility to hit us in the face right

away.

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We need to make sure that, no matter

what's happening in the scene, that the relationships,

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if you and another actor are in a

scene, are very, very clear.

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So clear relationships

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are valuable

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and simple.

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You want to keep them simple.

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Believable.

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Behavior

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is so critically important.

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We don't need to see all kinds of

complicated depth and emotional turmoil.

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We just need to see a good, clean scene

that is authentic

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and believable.

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So the behavior being believable is a

big deal.

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And other things, of course, you know

this, I'm sure.

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But good sound.

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So let me repeat that.

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Good sound.

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You can survive slightly imperfect

visuals.

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You can.

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But guess what?

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You can't survive bad audio.

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So whether you're doing a show real, or

you are doing the editing yourself on a

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demo reel, if I can't hear you clearly,

I'm done.

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Now what doesn't work?

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This is where I see actors sabotage

themselves.

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This is what doesn't work

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right after this.

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Welcome back.

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We're talking about demo reels and show

reels.

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And this is where I see actor sabotise

themselves all the time, with the

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assembly of a real,

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long scene.

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Builds.

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If the scene takes too long to get to a

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crescendo, to a dramatic element, to a

major point.

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If it's too long, you've lost me.

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I don't want to have to wait for your

moment.

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Be careful about group Scenes where I

can't find you, even though that was a

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long shot, and there are several people

in the shot

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don't.

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And be careful about making you have to

work to find you.

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And that is, if you've got material

that's already been shot professionally

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in.

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Not.

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Every little snippet that has you in it

should be considered your demo real.

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You need to be very, very selective

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again.

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I need to see you in that environment,

on that set.

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But I need it to be absolutely clear.

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It's much, much better to leave it out

if there's any confusion whatsoever.

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The other issue when editing a demo

reel,

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sometimes I see demo reels with

additional music, or flashy cuts,

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an opening

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montage sequence that leads into the

scene.

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You know, that just honestly takes up a

lot of time,

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but here's my favorite,

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when actors try to show range.

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Now listen, carefully, range

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gets you admired.

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I love knowing an actor's range.

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You can go from

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00:12:50,337 --> 00:12:53,807

quiet, inhibited character to an

outrageous axe murderer.

252

00:12:54,441 --> 00:12:55,375

I'm just making that up.

253

00:12:55,542 --> 00:12:56,810

But you see what I'm saying,

254

00:12:57,610 --> 00:13:01,448

but it's really your brand that gets

you hired.

255

00:13:02,115 --> 00:13:04,984

So it is not about showing me your

range.

256

00:13:05,618 --> 00:13:08,288

See, your real is not your acting

class.

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Final exam,

258

00:13:10,657 --> 00:13:11,224

think of the real

259

00:13:12,258 --> 00:13:13,593

as your business card.

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Yeah.

261

00:13:17,630 --> 00:13:19,132

Now listen, voice over demos,

262

00:13:20,333 --> 00:13:22,102

what I call the invisible audition.

263

00:13:22,902 --> 00:13:25,538

Now we have to shift to voice over

work.

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00:13:25,638 --> 00:13:27,40

And this is where actors get,

265

00:13:27,707 --> 00:13:28,174

oh, kind of

266

00:13:29,309 --> 00:13:30,76

performy.

267

00:13:30,910 --> 00:13:33,446

You think I need to sound like a voice

actor?

268

00:13:34,514 --> 00:13:38,551

No, you need to sound like a human

being having a thought.

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00:13:39,619 --> 00:13:42,389

Voice over, especially commercial voice

overs,

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00:13:42,989 --> 00:13:44,557

they're about authenticity,

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00:13:45,291 --> 00:13:45,592

specificity,

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00:13:46,359 --> 00:13:46,659

connection,

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00:13:47,394 --> 00:13:48,628

not performance.

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00:13:49,462 --> 00:13:51,464

Now, a demo should be about sixty

seconds.

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00:13:51,698 --> 00:13:57,270

That's about six to eight clips, five

to eight seconds each, fast, clean, clear

276

00:13:58,171 --> 00:14:00,340

and not overly edited at all.

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00:14:00,840 --> 00:14:05,779

Straight cut, linear edits of each of

those spots, each of those commercials

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00:14:06,346 --> 00:14:09,916

that you've got together, if you're

putting together a commercial reel,

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00:14:10,583 --> 00:14:12,152

no more than one minute.

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I don't want you to make the mistake of

thinking, oh, I'm doing a voice.

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00:14:17,57 --> 00:14:18,391

See, we don't want a voice.

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We want to hear you.

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00:14:21,61 --> 00:14:24,30

We want to hear, who are you talking?

284

00:14:24,497 --> 00:14:25,932

Too, that's a big deal.

285

00:14:27,300 --> 00:14:28,902

And who are you saying?

286

00:14:29,235 --> 00:14:31,204

This that's another big deal.

287

00:14:31,838 --> 00:14:32,472

Why?

288

00:14:34,174 --> 00:14:37,544

If it feels like you're presenting,

you're losing us?

289

00:14:37,544 --> 00:14:38,578

If it feels like you're thinking,

290

00:14:39,713 --> 00:14:40,647

we're leaning in?

291

00:14:41,548 --> 00:14:43,983

So when you build your voice over demo,

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00:14:44,818 --> 00:14:46,886

how do you actually build one?

293

00:14:49,389 --> 00:14:52,992

There are several elements to building

a voiceover demo that I want to share

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with you additionally

295

00:14:55,61 --> 00:14:56,663

before we jump into building one.

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Let's just talk about some basics

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00:15:00,100 --> 00:15:01,768

in terms of voiceover demos.

298

00:15:02,669 --> 00:15:07,140

Be really careful to overed it, or

overproduce a voiceover demo.

299

00:15:07,474 --> 00:15:11,544

You're talking about one minute, but I

also encourage you to try different

300

00:15:12,178 --> 00:15:13,146

kinds of material

301

00:15:14,414 --> 00:15:16,182

that you just don't stick to one

material.

302

00:15:16,516 --> 00:15:19,52

And I'm not talking about versatility

in terms of your

303

00:15:19,219 --> 00:15:19,386

performance.

304

00:15:20,120 --> 00:15:23,790

I'm talking about a variety of spots

that you would be cast in.

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00:15:24,357 --> 00:15:26,192

Now, you want to do straight cut edits.

306

00:15:26,426 --> 00:15:29,129

You go from one to the next, to the

next to the next.

307

00:15:29,929 --> 00:15:34,901

Be really careful not to do a cross

fade or a little beat between each one?

308

00:15:35,235 --> 00:15:35,802

No, no, no.

309

00:15:36,102 --> 00:15:40,306

You want a just machine gun, all of

those edits into one.

310

00:15:40,674 --> 00:15:43,43

Now, the big secret about a voiceover

demo,

311

00:15:44,10 --> 00:15:47,380

if you are comfortable enough to do

your own editing of your own voiceover

312

00:15:47,781 --> 00:15:52,519

demo, know that every one of those

little pieces, those clips of various

313

00:15:52,819 --> 00:15:55,855

spots, they have to sound like they've

already been on the air.

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00:15:56,489 --> 00:15:59,459

So in other words, you need to do the

correct amount of eq.

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00:15:59,859 --> 00:16:01,428

And I don't recommend a lot,

316

00:16:02,262 --> 00:16:03,463

but I do recommend some.

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00:16:03,863 --> 00:16:07,300

For example, there's a specific

frequency that television commercials

318

00:16:07,701 --> 00:16:13,406

have that you can add to a spot to make

it sound like it's an on air TV spot.

319

00:16:13,773 --> 00:16:14,741

Do you see what I'm saying?

320

00:16:14,974 --> 00:16:15,508

And so

321

00:16:16,276 --> 00:16:18,178

that's really the most important thing.

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00:16:18,345 --> 00:16:21,715

It's kind of like you are pulling the

wall over our eyes, but you're

323

00:16:21,781 --> 00:16:24,851

surrounding a voice over demo with

324

00:16:26,119 --> 00:16:26,419

the input

325

00:16:27,454 --> 00:16:29,55

of a professional sounding

326

00:16:30,190 --> 00:16:31,358

booked spot.

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00:16:32,192 --> 00:16:36,896

It's a little bit, you know, I know it

seems a little bit shady, but it's not,

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I promise you, we just want to hear you

invested in the commercial.

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So

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the question really becomes as you

start putting this together.

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00:16:47,874 --> 00:16:48,575

Where do I belong?

332

00:16:48,908 --> 00:16:49,75

Not?

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00:16:49,209 --> 00:16:50,43

What can I do?

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00:16:50,744 --> 00:16:51,711

Where do I fit?

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00:16:52,12 --> 00:16:54,881

I want you to pick two to three

characters

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00:16:55,715 --> 00:16:56,16

or personas

337

00:16:57,217 --> 00:16:59,185

that are absolutely right for you.

338

00:17:00,253 --> 00:17:04,90

For example, I want to hear somebody

who is a grounded professional speaking,

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00:17:05,291 --> 00:17:06,893

then you're the best friend,

340

00:17:07,394 --> 00:17:10,230

or then you're the outsider,

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00:17:10,663 --> 00:17:14,567

or then you're the real person, the

authority figure,

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00:17:15,301 --> 00:17:16,803

whatever it is for you.

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00:17:17,470 --> 00:17:18,104

Then build simple

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00:17:19,139 --> 00:17:23,510

Scenes, build simple copy around those

characters.

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00:17:25,478 --> 00:17:25,712

Two people

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00:17:26,813 --> 00:17:30,550

in a demo that you're assembling for

acting.

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00:17:31,451 --> 00:17:32,419

That's all you need.

348

00:17:32,919 --> 00:17:35,455

If you're doing a demo for acting, you

want to make sure there's a clear

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00:17:35,622 --> 00:17:37,57

objective, there's a realistic tone.

350

00:17:38,258 --> 00:17:41,394

You do not need complex locations, I

promise you.

351

00:17:41,561 --> 00:17:44,831

You don't need big dramatic arts or

fancy production.

352

00:17:45,465 --> 00:17:50,570

You need clarity, because casting is

not asking, how impressive is this?

353

00:17:51,304 --> 00:17:55,208

We're asking, would I bring this person

into the room?

354

00:17:56,976 --> 00:17:58,411

Here's the truth that frees you.

355

00:17:59,312 --> 00:18:02,716

Here's the truth that I hope relieves

some pressure for you.

356

00:18:04,17 --> 00:18:07,520

Your demo, whether it's a video or

audio, self tapes,

357

00:18:09,222 --> 00:18:10,890

does not get you the job.

358

00:18:12,25 --> 00:18:12,992

It gets you the opportunity.

359

00:18:13,793 --> 00:18:14,260

That's it.

360

00:18:14,361 --> 00:18:15,995

The job comes from

361

00:18:16,663 --> 00:18:19,666

the self tape audition, turning into a

call back.

362

00:18:20,433 --> 00:18:24,504

The self tape audition that asks that

you come into a room to work with

363

00:18:24,504 --> 00:18:26,873

another actor in the form of a

chemistry read

364

00:18:27,640 --> 00:18:29,642

so from your presence in the room.

365

00:18:30,110 --> 00:18:34,714

We can get a sense of whether this is

the right part for you.

366

00:18:35,382 --> 00:18:36,516

Do you fit the parameters?

367

00:18:37,50 --> 00:18:39,686

Do you fulfill the vision of what

368

00:18:40,20 --> 00:18:40,954

we're looking for?

369

00:18:41,788 --> 00:18:45,291

So if your demo is trying to do

everything,

370

00:18:46,92 --> 00:18:47,193

it's doing too much.

371

00:18:48,495 --> 00:18:49,429

Your demo,

372

00:18:50,196 --> 00:18:53,933

whether it's a voice over demo, or

whether it's an acting democracy,

373

00:18:55,368 --> 00:18:56,102

has one job.

374

00:18:56,436 --> 00:18:57,604

The way I look at it,

375

00:18:59,72 --> 00:19:01,775

you want to make me want more.

376

00:19:03,476 --> 00:19:06,79

So those are sort of the demo

377

00:19:06,179 --> 00:19:07,247

thoughts that I had.

378

00:19:07,380 --> 00:19:10,717

And I want to make it clear that all of

this discussion, these are

379

00:19:10,984 --> 00:19:11,885

tools to consider.

380

00:19:12,185 --> 00:19:13,787

They're not Rules to employ.

381

00:19:14,988 --> 00:19:16,656

Ooh, tools, not Rules.

382

00:19:17,57 --> 00:19:18,558

Because the idea is

383

00:19:19,459 --> 00:19:25,298

not to waste our time, but also to

establish yourself as a professional

384

00:19:25,799 --> 00:19:28,668

whose career is advancing, whose career

is growing.

385

00:19:29,302 --> 00:19:31,805

And so that's why the careful selection

of your material.

386

00:19:32,339 --> 00:19:35,475

And then, of course, as you know, as

you start getting bookings,

387

00:19:36,509 --> 00:19:40,580

now, you have to make sure you get the

video, if it's acting work, that you

388

00:19:40,580 --> 00:19:43,83

can now re cut into a new demo.

389

00:19:43,850 --> 00:19:46,586

You see, it's always evolving, just

like getting your picture taken.

390

00:19:46,920 --> 00:19:49,589

You're going to need to get a new demo

in time.

391

00:19:50,256 --> 00:19:52,325

So there's value in that.

392

00:19:52,759 --> 00:19:53,626

And the voiceover demo

393

00:19:55,528 --> 00:19:58,264

there's just so much information out

there.

394

00:19:58,264 --> 00:19:59,866

I don't want to kind of waste your

time.

395

00:20:00,333 --> 00:20:04,104

But clearly, if you are interested in

doing voice over work, it's imperative

396

00:20:05,472 --> 00:20:11,77

that you have the right equipment, that

it sounds perfect, that you have the

397

00:20:12,345 --> 00:20:12,645

location.

398

00:20:14,280 --> 00:20:18,351

When I first started doing voice over

work, I literally was in my coat closet

399

00:20:18,651 --> 00:20:21,788

with a microphone, surrounded by all of

the sound deafening

400

00:20:23,390 --> 00:20:25,158

coats that were around me.

401

00:20:25,558 --> 00:20:28,428

And it was kind of weird, but it kind

of worked at the same time.

402

00:20:29,229 --> 00:20:32,432

So make sure you do your research if

that's what you want to do.

403

00:20:32,499 --> 00:20:35,869

And I would also argue that a voice

over demo

404

00:20:37,237 --> 00:20:39,639

is just one tiny piece of this puzzle.

405

00:20:40,273 --> 00:20:41,908

Because the voice over world is,

406

00:20:42,409 --> 00:20:47,714

my mind, almost a completely separate

industry where different creatives are

407

00:20:47,881 --> 00:20:50,383

involved in the process of doing voice

over work.

408

00:20:51,151 --> 00:20:52,152

And then finally,

409

00:20:53,453 --> 00:20:57,791

both the demos, they can be really,

really useful for getting

410

00:20:58,91 --> 00:21:00,827

representation, whether it's from an

agent or from a manager.

411

00:21:01,561 --> 00:21:04,464

So those are some additional thoughts

to consider.

412

00:21:05,65 --> 00:21:06,32

If I'm missing something.

413

00:21:06,433 --> 00:21:09,235

If your experience has told you

something else, I would love for you to

414

00:21:09,235 --> 00:21:13,640

go to the website, gasing actors cast

dot com that's casting actors cast all

415

00:21:13,640 --> 00:21:18,445

one word dot com, and leave me a note

there's a place there that you can fill

416

00:21:18,578 --> 00:21:22,415

out, but you can write to me and let me

know if I'm missing something, and i'll

417

00:21:22,415 --> 00:21:24,784

be sure to include it in the next

episode.

418

00:21:25,785 --> 00:21:28,588

So in general, here's what I want you

to take away from today.

419

00:21:29,789 --> 00:21:30,724

Keep it short,

420

00:21:31,691 --> 00:21:34,94

keep it clear, keep it castable.

421

00:21:34,494 --> 00:21:36,96

Stop trying to prove.

422

00:21:36,730 --> 00:21:39,32

Start trying to place.

423

00:21:39,933 --> 00:21:43,870

And if you take anything from this

episode, let it be this, you are not

424

00:21:43,870 --> 00:21:45,638

building a demo to impress people.

425

00:21:46,339 --> 00:21:46,740

You're not.

426

00:21:47,140 --> 00:21:48,341

You are building a demo.

427

00:21:48,575 --> 00:21:49,876

So casting knows exactly

428

00:21:50,910 --> 00:21:52,12

where to put you.

429

00:21:53,146 --> 00:21:55,715

If this episode helped you, and gosh, I

hope it did.

430

00:21:56,182 --> 00:22:00,186

Please consider sharing it with a

friend or fellow actor who is

431

00:22:00,186 --> 00:22:02,88

struggling with their real.

432

00:22:02,756 --> 00:22:06,126

And if you want more insight like this,

head over to casting actors.

433

00:22:06,359 --> 00:22:06,993

Cast out camera.

434

00:22:07,460 --> 00:22:12,465

Continue to share real, practical,

usable information from inside the industry

435

00:22:13,133 --> 00:22:13,867

until next time.

436

00:22:14,34 --> 00:22:15,68

Keep work and keep learning.

437

00:22:15,368 --> 00:22:19,205

And keep showing us exactly where you

belong.

438

00:22:19,639 --> 00:22:20,473

I'm Jeff

© Broadway Podcast Network, All Rights Reserved

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